Not Just a Drop in the Bucket

“A new report released last fall by consulting firm McKinsey & Company declares that by 2030, the world’s water demands will have increased by 40%. Add to that the fact of rising seas, droughts, and shrinking water sheds, and cities across the country are starting to respond with some particularly innovative solutions tailor-made to their varied water needs.”

read more: URBAN RE:VISION

2 Responses to “Not Just a Drop in the Bucket”


  • What enlightened strategies! As a permaculturalist for twenty years in a very dry continent(Australia) I have cringed at every new golf course development and green lawn I have seen. Sad to say that our governments both state and federal have not encouraged conservation and recycling on such a scale, preferring to opt for big corporate money spinners like huge desalination plants and unnecessary piping infrastructure from regional already stressed rivers to the cities. These projects arouse much suspicion in residents who see their water bills doubling annually and their gardens dying anyway from poor quality water. Needless to say water tanks and greywater systems are not encouraged but are increasingly popular anyway as citizens seek control over failed water policy. Thanks for the inspiring post.

  • Kaye,
    You are right, these projects are innovative in that the local government is backing them and providing incentive for people to conserve water. However, there are relatively few policies like this, and they are typically only considered when there is a serious threat to water supply. The more frequent approach to a water shortage is to apply a technological band aid, like desalinization, which completely ignores the underlying causes of the shortage in the first place. Often, it actually intensifies the very problems it attempts to rectify by destroying ecosystems, consuming massive amounts of energy and promoting unsustainable growth which in turn needs an ever increasing water supply. And all this for a higher water bill!
    Projects like the ones mentioned in this article are leaders in sustainable big city water management and they model the type of changes needed to tackle the issues facing municipal water suppliers. Glad you liked it.

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