Bottled Water Industry Launches Marketing Battle Against Tap Water

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“Many people are finally waking up to the fact that pre-packaged bottled water is just not necessary. It has even been banned in places like Grand Canyon National Park. Over 90 U.S. universities have either banned or plan to ban bottled water on their campuses, according to the Ecologist, and over 100 U.S. towns and cities have also banned most forms of bottled water.

The bottled water industry is not taking this backlash lying down. Instead it has launched a marketing battle “to turn the public back onto plastic bottled water,” as the Ecologist puts it. In the U.S., the battle is being waged by the International Bottled Water Association (IBWA) trade association. The IBWA even launched a YouTube video against what it terms the “anti-bottled water activism on college campuses.” The video, titled, Student Activism: 101, paints college campus bottled water bans as a matter of “freedom of choice.”

Read more: Triple Pundit


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