Water too precious to waste on charity’s campaign, Californian says

Photo retrieved from: www.chicagotribune.com

“The Golden State is experiencing one of its worst droughts on record. Water is like gold out there — it’s extremely valuable and it’s getting more difficult to find.

Nearly 100 percent of California remains in a “severe” drought, the third-harshest on a five-level scale, according to a recent U.S. Drought Monitor report. “Water cops” have begun patrolling the streets in some cities to cite and even fine water wasters up to $500. Wells are drying up and farmers are losing their crops.

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If I, a California native, didn’t feel comfortable asking friends or family there to waste a bucket of water on a viral campaign, then why should I ask anyone else to do it? Why should any of us do it?

Every once in a while we see charities come up with clever campaigns that capture the hearts and checkbooks of people around the country. And you have to commend the minds behind the Ice Bucket Challenge for the idea.

As of Wednesday, the ALS Association had received $31.5 million in donations since July 29, compared with $1.9 million during the same period last year.”

Read more: Chicago Tribune

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