Retrieved from: News organizer
“Texas cattle rancher Gary Price knows what it is like to worry about water.
“With 2,500 acres of rough range land situated about an hour south of Dallas, Price relies on rain-fed soils to provide the hearty grass forage he needs to fatten his cattle. When the animals are sold at grocery meat counters, every pound of flesh spells potential profit for Price’s family.
“A recent stretch of devastating drought in Texas and fears of ongoing water scarcity across many parts of the United States are pushing Price and others in ranching and farming into new frontiers of water conservation.
“In Price’s case, that means teaming up with a corporate partner, water-thirsty MillerCoors Brewing Co. The second-largest U.S. brewer has been helping him build fences for new grazing rotations and plant native prairie grasses that grow thick, retain rainwater and limit runoff.
“Corporate America’s concerns about water availability are not new, but of late they are growing. More than 40 international corporate leaders met in June in Rio De Janeiro to reaffirm the need for concerted action to address a growing water crisis.
“Across the globe, water consumption has tripled in the last 50 years, and at least 36 U.S. states are anticipating some areas of water shortages by 2013, according to the Environmental Protection Agency. Farming alone consumes 70 percent of all fresh water used around the world.
“With that in mind, public and private interests working on water conservation have started pushing partnerships with farmers and ranchers to protect water quantity and quality. The work is starting in Texas but is intended to spread nationwide.”
Read more: Chicago tribune