Tag Archive for 'coca cola'

Mexico’s Water War

Photo retrieved from: www.petrecycling.com

“It isn’t just tourists who won’t drink the water in Mexico. It’s nearly everyone, making the country one of the most valuable markets in the world for beverage companies. Mexicans are the world’s biggest drinkers of soda, putting away 166 liters of the bubbly stuff per person in 2010, and of bottled water, chugging down 248 liters per capita in 2011, according to preliminary estimates from the Beverage ­Marketing Corp. The latter figure is more than double Americans’ annual consumption of 110 liters.

With growth in the soda segment flattening out, in part due to government antiobesity campaigns (soda sales have been banned in schools), the growth and competition are in water, where market leader Danone is fighting it out with Coca-Cola and Pepsi.

“Soft drinks are no longer such a great business in Mexico,” says Ana Trulin, an analyst in Mexico City with Euromonitor. “Water is the big profitmaker.”

Analysts project Mexican bottled-water sales will grow to $13 billion by 2015, up from $9 billion in 2011, surpassing the U.S. to become the world’s largest market.”

Read more: Forbes


Coca-Cola’s response disappoints Plachimada activists

Accused of exploiting groundwater resources, the Coca Cola factory at Plachimada in Palakkad, Kerala, has been shut since 2004. Photo: C. Ratheesh kumar

“Activists who raised the issues of unethical groundwater use and pollution by Coca-Cola plants in India during the soft drinks giant’s annual shareholders’ meeting in Atlanta this week have expressed disappointment with the response of Coca-Cola CEO Muhtar Kent, accusing him of misleading investors about the problems the company had run into with regulators.

“Speaking to The Hindu, Amit Srivastava of the India Resource Centre — which campaigns for the rights of communities in the affected areas — said that he had brought up the recommendations made on March 22 by an High Power Committee (HPC) set up by the Kerala government, according to which Coca-Cola should be held liable for $48 million (Rs.216.26 crore) in “damages to the community and the environment around its bottling plant in Plachimada”.

“The company has also been involved in a controversy in Kala Dera in Rajasthan, where groundwater resources had been declared as “over-exploited” by the government in 1998. Yet, Coca-Cola built a new plant there in 2000, leading to severe water shortages in at least 40 villages in the vicinity of the plant, according to reports.”

read more: The Hindu