Tag Archive for 'pepsi'

Mexico’s Water War

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“It isn’t just tourists who won’t drink the water in Mexico. It’s nearly everyone, making the country one of the most valuable markets in the world for beverage companies. Mexicans are the world’s biggest drinkers of soda, putting away 166 liters of the bubbly stuff per person in 2010, and of bottled water, chugging down 248 liters per capita in 2011, according to preliminary estimates from the Beverage ­Marketing Corp. The latter figure is more than double Americans’ annual consumption of 110 liters.

With growth in the soda segment flattening out, in part due to government antiobesity campaigns (soda sales have been banned in schools), the growth and competition are in water, where market leader Danone is fighting it out with Coca-Cola and Pepsi.

“Soft drinks are no longer such a great business in Mexico,” says Ana Trulin, an analyst in Mexico City with Euromonitor. “Water is the big profitmaker.”

Analysts project Mexican bottled-water sales will grow to $13 billion by 2015, up from $9 billion in 2011, surpassing the U.S. to become the world’s largest market.”

Read more: Forbes